Borealis Skincare Branding and Visual Identity
Skincare with Emotional Storytelling
This project got selected to be featured on the Graphic Design section on Behance, the world's largest creative network for showcasing and discovering creative work.
Where skincare meets understanding
Borealis is a skincare brand built around clarity and intention. The idea was to create a brand that felt honest, calm, and grounded, without the noise that usually surrounds the beauty market.
The project started with a strategic base to understand what they stood for and how that should be expressed visually. From there, the identity took shape with muted colors, simple compositions, and photography that shows the products and textures as they are. Nothing forced, nothing overly polished. Just a clean visual language that supports their idea of everyday care.
The result is a brand that feels steady and approachable. A system that communicates values without exaggeration and gives the products the space to speak through tone, texture, and consistency.
Creative Solutions
The brand logo features a delicate serif typeface, conveying elegance and sophistication appropriate for the skincare industry. The color palette is muted and pastel, chosen to inspire calm and purity, while the photography direction includes close-up shots and texture details that enhance the sensory experience. The packaging design extends across eight unique products, creating a cohesive yet versatile system that resonates with Borealis's principles and aesthetic
Challenges
Creating a refined skincare brand that balances emotional storytelling with a minimalistic aesthetic. Borealis needed a distinct identity that appeals to consumers’ senses and builds brand loyalty while conveying authenticity and simplicity
