Branding and Visual Identity of Éclat & Créatif
Home Decor with Ethnic Craftsmanship
Meticulously curated ethnically crafted objects
Éclat & Créatif is a home decor brand built around handcrafted pieces and the stories behind them. The client wanted a brand that felt warm, curated, and rooted in real craftsmanship rather than decorative fantasy.
The visual direction follows that intent: a calm, understated identity that lets texture, material, and form take the lead. No heavy narratives, no forced “cultural” framing. Just a clear presentation of objects made with skill and intention.
The result is a brand that feels thoughtful and refined. Each piece carries its own character without needing explanation, and the identity gives it room to breathe. A simple system that brings artisanal work into a contemporary, elegant setting.
The Creative Solution
The logo design was crafted with a custom serif font where the ‘A’ gracefully fits within the ‘L’ and ‘E,’ symbolizing harmony and attention to detail. We used a soft, muted pastel palette that transitions between light and dark shades to enhance a calming yet modern feel. The overall brand system incorporates a grid layout with an editorial style, allowing each curated object to stand out as a piece of art
Challenges
Creating a visual identity that aligns with Éclat & Créatif’s artisanal, ethnically-inspired ethos while ensuring a modern and editorial look. The branding needed to evoke sophistication, cultural authenticity, and a sense of tranquility, appealing to a high-end home decor market.
