Piacere Mio Branding and Packaging Design
Artisan Chocolate Branding & Hand-Painted Packaging Design
This project got selected to be featured on both Graphic Design and Illustrator sections on Behance, the world's largest creative network for showcasing and discovering creative work.
Discover the Exotic. Delight the Difference
Piacere Mio is a chocolate brand that combines artistry and sustainability. With an emphasis on ethically sourced ingredients and community empowerment, Piacere Mio’s chocolates offer a luxurious experience with a purpose. The vibrant packaging is adorned with original, hand-painted illustrations, digitally captured to retain every brushstroke’s authenticity. Each colorful wrapper not only encapsulates Piacere Mio’s commitment to quality and artistic expression but also makes every chocolate bar a work of art, offering a unique sensory experience.
The Creative Solutions
The packaging design features bold, hand-painted illustrations that capture the brand’s essence of passion and commitment to quality. Each illustration was meticulously crafted with vibrant colors and rich textures, then digitalized to bring this unique artwork to every package. The result is a luxurious, eye-catching design that emphasizes Piacere Mio’s devotion to sustainability and artistry, making it a standout in the world of exotic chocolates.
Challenges
Developing a brand identity that visually expresses Piacere Mio’s dedication to sustainability and artistic craftsmanship. The challenge was to create a distinct, artful packaging design that stands out on the shelf and resonates with consumers who appreciate both premium chocolate and artistic detail.
