Brand Guidelines and Branding for Pursuit Tennis Wear
Tennis Apparel for Passionate Players
Tennis Apparel Branding for a Passionate Community
Pursuit is a tennis apparel brand for amateur and experienced players who seek connection, comfort, and style both on and off the court.
Its visual identity was designed to reflect a passion for the game and foster a sense of belonging within the tennis community. With well-defined logos, icons, and brand guidelines, Pursuit stands as a welcoming space for tennis enthusiasts to express their love for the sport.
The Creative Solutions
The branding process involved creating a cohesive set of elements, from a unique logo and icon to a comprehensive brand guide that reflects Pursuit’s values. The brand guide covers everything from typography to color usage, ensuring a unified brand presence. Every design choice was made to align with Pursuit’s mission to connect and inspire players, resulting in a bold, community-driven identity that stands out in the sportswear industry.
Challenges
The main challenge was creating a clear and distinctive brand identity early on, balancing the vision of community and performance with the need for visual consistency. As a new brand, it was essential to create a visual language that would attract tennis players and lay a solid foundation for future growth.
