Visual Identity and Branding of São José Architecture
Architecture Studio for Healthcare and Corporate Design
SJA in a nutshell
SJA is a female-led architecture studio focused on hospitals and other large institutional projects. The client wanted a brand that communicated competence and stability, but without losing the human side that their work requires.
We worked with colors that convey confidence and a simple, balanced logo that holds up well in technical environments and in more narrative presentations. Nothing ornamental, just a clear, steady visual language that fits the studio’s pace and responsibilities.
The result is an identity that mirrors how SJA operates. Direct, professional, and ready to support complex work with clarity.
The Creative Solutions
Our approach was to craft a minimalist, impactful brand using a monochrome palette of black, white, and gray to reflect SJA’s professionalism. The new logo, set in Telegraf font, brings a refined and contemporary look, aligning with the studio’s precision and sophistication. The brand’s assets were fully integrated across multiple touchpoints, from digital platforms to technical documents, resulting in a consistent visual identity that reinforces credibility.
Challenges
The main challenge was creating a professional, modern, and memorable brand identity that would resonate within the architecture and healthcare sectors. We needed a timeless, structured design that conveyed SJA's expertise, while distinguishing it from competitors and establishing its authority in hospital infrastructure.
The Client
Take a look at what this clients have to say about their experience with me!
Thais Ciari
SJA Architecture
Gianmarco really understood what we wanted, he made our brand more human, matching the simple and responsible way we like to work. We never imagined that our brand could be so good and at the same time so true to itself. He perfectly captured the balance between visually stunning and authenticity. We are very happy with the result!