How Your Tone Can Drastically Influence Customer Retention in Wellbeing Brands

How a brand tone helps you grow your customer loyalty by building trust, authenticity and emotional connection.

With wellbeing brands, where products and services aim to enhance the physical, mental and emotional health, the importance of a powerful brand tone can't be set aside. The brand tone is a mirror of your brand's values and its commitment to improving the lives of your consumers. In this blog post, we will discover how to make an impact having your own brand tone and why its worth your time.

What Is a Brand Tone?

A brand tone is the style, the language and attitude your brand uses to talk to your audience. It's how you say what you say. In the context of wellbeing brands, it's all about the emotional resonance, the voice, and the promise that you're going to offer to your customers. If your brand tone isn't working anymore (or you don't have one), it may be time to work on your rebranding. Always remember that your audience habits change, and your brand needs to always be on top of that, staying relevant!

Authenticity and Trust

Of course, a brand tone will help your business be more robust, resulting in trust. People search for solutions that "speaks" to them. If your brand don't reflect that authenticity and transparency people always search for, you'll be blending into the background and losing potential customers to competitors. Customers are more likely to trust a brand that speaks from the heart and maintains a consistent tone across all communications.

Inspiration and Motivation

Wellbeing brands have the power to inspire and motivate people to lead healthier lives. Have you ever thought of that? Your brand can be a source of inspiration to people out there. If you decide to go for a positive, uplifting language, you can encourage your audience to make that positive change, to change a habit or even buy your product / service, if it helps them to reach that goal.

Education and Empowerment

Your tone should be approachable and relatable, making it easier for your customers to understand and implement your recommendations. But be aware, don't lose yourself in the process and begin talking only about how your business is great, what it does and how you're a huge beacon for empowerment. This is the opposite of what we're looking for here!

It's All About Them

Our consumers usually don't care about the story of those who provide the products or services, but about their own stories. With that in mind, the question arises: Who should be the main character then? The answer is simple:

The main character should be your customer, not your brand.

A good brand tone has to have attractive call to actions. The idea is to get inside your customer's story and place ourselves right in the middle of it!

The True Power of a Wellbeing Brand Tone

If your brand tone isn't good enough, it adds no value to your customer. Just because a slogan or a photo looks great doesn't mean it will help us empathize with our customers. We have to be careful when using difficult terms and expressions. Try to see the world more from their perspective! Your brand tone must be aligned with your mission and values, only to be that powerful force that your business needs to drive your revenue growth

So, remember, your brand tone isn't just a choice of words; it's the key to nurturing a healthier and happier world.

Here at Gianmarco Zanol Design Studio we are experts at well-being brands, so let us help you grow you business brand! Contact Us!